Beyond Simply Retaining Good Customers,marketers Want to Constantly Increase Their

question 43

Multiple Choice

Beyond simply retaining good customers,marketers want to constantly increase their "share of customer." What does this mean in marketing terms?

• A) Marketers want to increase their market share.
• B) Marketers want to increase the portion they get of the customer's purchasing in their product categories.
• C) Marketers want to increase the profit margin with this target market.
• D) Marketers want to continuously increase their customers' levels of satisfaction.
• E) Marketers want to turn satisfied customers into delighted customers.

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Definitions:

Future Human Resource Demand

The projected need for employees and skills in an organization to meet its objectives in the future.

Delphi Technique

The soliciting of predictions about specified future events from a panel of experts, using repeated surveys until convergence in opinions occurs.

Internal Supply

The availability of existing employees who can be promoted, transferred, or otherwise moved to fill open positions within an organization.

Markov Analysis

A statistical technique that uses probabilities to predict future states in a system based on its current state, often used for decision making and forecasting.