AmazonCom Leverages Relationships with Its 88 Million Customers by Offering

question 124

Short Answer

Amazon.com leverages relationships with its 88 million customers by offering them music,videos,gifts,toys,consumer electronics,and office products,among other items.Based on previous purchase history,the company recommends related CDs,books,videos,or other products that might interest a customer.This most directly helps Amazon.com capture a greater ________.

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Definitions:

Lower Fearlessness

A decreased tendency or capacity to experience fear, which might influence an individual's approach to risky or threatening situations.

Anxiety

A sense of apprehension and restlessness due to the unpredictability of a situation.

Antisocial Personality Disorder

A mental condition characterized by a long-term pattern of manipulating, exploiting, or violating the rights of others.

Psychopath

A term often used to describe an individual with a personality disorder characterized by persistent antisocial behavior, impaired empathy and remorse, and bold, disinhibited, and egotistical traits.