Afia,a Team Leader in Charge of Customer Relationship Management,is Planning

question 52

Multiple Choice

Afia,a team leader in charge of customer relationship management,is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for "firing" customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?

• A) Butterflies
• B) True friends
• C) Strangers
• D) Barnacles
• E) Short-term customers

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Definitions:

Ovaries

Female reproductive organs located in the pelvis, responsible for producing eggs (ova) and hormones such as estrogen and progesterone.

Wombs

The organ in female mammals, including humans, where offspring are conceived and in which they gestate before birth; also known as the uterus.

In Vitro Fertilization

A medical procedure in which an egg is fertilized by sperm outside the body, in a laboratory setting.

Petri Dish

A shallow cylindrical glass or plastic lidded dish that biologists use to culture cells or small organisms.