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Experiencing an unfamiliar culture can generate culture shock.
Product Champions
Individuals within an organization who passionately support, promote, and ensure the success of a product or project.
Conversational Marketing
A strategy that uses dialogue-driven activities to engage with customers, often through chatbots and messaging platforms, to foster relationships and enhance customer experience.
Marketing Message
The core idea or theme that a brand or company communicates to its audience, intended to influence perceptions and encourage a desired action.
Purchasing Process
The series of steps taken by an individual or organization to acquire goods or services, from need identification to payment.
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