Studying the Way People Use the Web-What Sites They Visit,what

question 27

Multiple Choice

Studying the way people use the web-what sites they visit,what products they buy,etc.-is an example of ____.

• A) mass marketing
• B) mass-market segmentation
• C) one-to-one marketing
• D) a crime

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Definitions:

Accounts Payable

Liabilities or money owed by a company to its creditors or suppliers for goods and services received but not yet paid for.

General Ledger

A comprehensive record of all financial transactions that occur within a company, organized by account.

Sales Journal

A specialized accounting journal used to record all sales of goods and services on credit.

Sales Revenue

The total amount of money a company receives from its sales of goods or services before any expenses are subtracted.