What Pushed the Gay Rights Movement Forward in the Late

question 4

Multiple Choice

What pushed the gay rights movement forward in the late 1980s, based on the realization that government needed to act quickly?

• A) Stonewall riot
• B) Christian Coalition
• C) Election of Ronald Reagan
• D) AIDS epidemic

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Definitions:

New-Product Development

The complete process of bringing a new product or service to market, from concept creation and development to commercialization.

Test Marketing

The process of launching a new product or service in a limited market area to evaluate its potential before a wider release.

Simulated Test Markets

A marketing technique where consumer reaction to a product is tested in a simulated environment prior to its actual launch.

Standard Test Markets

Controlled market areas where new products or marketing campaigns are tested before a nationwide or international launch.