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The goal of nonparticipant observation as a research tool is to
Retailing-oriented Era
A period in business history marked by the dominant focus on retail activities, where selling direct to customers through various retail outlets was prioritized.
Production-oriented Era
A period in business where the focus was on production efficiency and product improvement, often at the expense of consumer needs and preferences.
Sales-oriented Era
A period in business history when companies prioritized selling their products and convincing consumers to buy, often regardless of actual customer need.
Market-oriented Era
A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.
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