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Group cohesiveness is characterized by high levels of interaction and a friendly and supportive communication climate..
Strategic Marketing Process
A methodical process for designing, carrying out, and reviewing marketing initiatives to fulfill organizational objectives.
Market Segmentation
The process of dividing a broader market into smaller subsets of consumers with similar needs or characteristics for targeted marketing.
Marketing Strategy
A comprehensive plan designed to achieve the marketing objectives of an organization by offering value to customers.
Marketing Tactic
A specific action or strategy employed in marketing efforts to achieve a desired outcome, such as increasing brand awareness or sales.
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