Examlex
Which of the following descriptions is likely to be true of highly apprehensive group members compared to low apprehensive members?
Penetration Pricing
A pricing strategy where a product is offered at a low price to gain market share quickly.
Psychological Pricing
A marketing strategy that utilizes price points believed to have a psychological impact, encouraging purchases.
Penetration Pricing
A marketing strategy where a product is priced lower than its competitors in order to attract customers and gain market share.
Price Skimming
A pricing strategy involving setting high prices at the launch of a new product to maximize profits from customers willing to pay more, before reducing the price over time.
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