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The Framework of Fairness agreement between Magna and the CAW is a significant departure from a traditional organizing campaign because:
Supplemental Products
Additional items or services offered to complement or enhance the primary product.
Core Benefits
The fundamental value or primary advantage that a consumer receives from a product or service.
Symbolic Benefits
The intangible advantages that a product or service provides to the consumer, including prestige, status, or a sense of belonging.
Customer Satisfaction
The measure of how products and services supplied by a company meet or surpass customer expectation.
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