In 1996, British Airways Opened a Processing Centre in Mumbai

question 10

Multiple Choice

In 1996, British Airways opened a processing centre in Mumbai, India, to handle some of its operations work.Customer relations (handling complaint letters rather than phone calls) and passenger revenue accounting (an airline finance function) were the first two major business tasks moved to India.The ROI from this relocation included savings of nearly $23 million per year per 1,000 jobs it relocates to India, reduced delays in answering complaint letters (from more than two weeks to less than three days) , shorter training periods, and higher work quality.The above serves as an example of:

• A)open-sourcing.
• B)offshoring.
• C)in sourcing.
• D)home sourcing.
• E)onshoring.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.

Target Markets

Specific groups of consumers a business aims to reach with its products or services, identified by characteristics like age, income level, or location.

Direct Investment

Putting money into a business venture, property, or other investments in a foreign country, aiming for a controlling interest.

Ownership

The state or condition of legally possessing an object, property, or enterprise.