In Marketing, Which of the Following Statements Holds True for the Direct

question 87

Multiple Choice

In marketing, which of the following statements holds true for the direct channel of distribution?

• A)It refers to the shortest channel of distribution, consisting of just the producer and the end consumer.
• B)It refers to a channel of distribution that starts with the supplier and ends with the distributor.
• C)It refers to a channel of distribution which contains one or more intermediaries between the consumer and the producer.
• D)It refers to a channel of distribution where the customer is the first and not the last link in the distribution chain.
• E)It refers to the entire channel of activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales.

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Definitions:

Significance Level

The chance of incorrectly dismissing the null hypothesis in a statistical examination, commonly signified by alpha (α), when in fact it is correct.

Independent Variables

Variables in an experiment or study that are manipulated or categorized by the researcher to determine their effect on dependent variables.

Durbin-Watson Statistic

A test statistic used to identify the presence of autocorrelation (correlation of adjacent residuals) in the residuals from a regression analysis.

First-Order Autocorrelation

A statistical measure of the relationship between a variable's current value and its immediate previous value.