Amway, a Global Company, Manufactures and Distributes Over 450 Different

question 31

Multiple Choice

Amway, a global company, manufactures and distributes over 450 different consumer products.Amway introduced a new range of products called Satinique.Once Amway developed the product, they undertook market research to determine their target consumers group.They identified a segment consisting of professional women who always want to look their best and who want professional, salon quality products and who rely on recommendations from friends when making haircare purchase decisions.They then developed a marketing strategy and implemented a successful marketing plan.This process of identifying a particular target group to market one's products is called:

• A)product branding.
• B)market positioning.
• C)market segmentation.
• D)channel of distribution.
• E)social marketing.

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Definitions:

Congressional Investigating Committee

A committee formed by the legislative branch, particularly Congress, to investigate and report on matters of public concern.

Bribery

The act of offering, giving, receiving, or soliciting something of value to influence the action of an official or other person in a position of authority.

Union Funds

Monetary resources collected and managed by a union through dues and other means to support its activities, operations, and member services.

Violence

Behavior involving physical force intended to hurt, damage, or kill someone or something.