A US-Based Soft Drink Manufacturer Introduces a Drink in the Indian

question 78

Multiple Choice

A US-based soft drink manufacturer introduces a drink in the Indian market that is already available in the US market.The manufacturer does not make any changes with regard to the size of the bottle, the fizz in the drink or the taste of the drink.The consumers in India get the same product that is available in the American market.The above serves as an example of:

• A)product adaptation.
• B)product rebranding.
• C)product invention.
• D)brand extension.
• E)straight product extension.

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Definitions:

Crisis Communication

A specialized area of public relations designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.

Crisis Communication

The effort by a business or organization to communicate effectively during unexpected events that threaten to harm its reputation or stakeholders.

Issues Management

The systematic identification, evaluation, and handling of any issue that could impact an organization’s ability to achieve its objectives, often involving preventive public relations strategies.

Social Media

Digital platforms that enable users to create and share content or participate in social networking.