JetBlue Has Focused on Low-Cost Strategy and Has Been Able

question 85

Multiple Choice

JetBlue has focused on low-cost strategy and has been able to achieve the lowest cost position in the industry by eliminating many services.However, it has also targeted overpriced but underserved markets.This is an example of:

• A)a new-market disruption strategy.
• B)venture capitalism.
• C)an angel investment.
• D)social entrepreneurship.
• E)a hybrid-disruption strategy.