Which of the Following Is an Advantage of a Greenfield

question 4

Multiple Choice

Which of the following is an advantage of a greenfield venture?

• A)High control
• B)Low cost
• C)Low risk
• D)Fast entry
• E)Established manufacturing operations

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Definitions:

Consistent Message

A communication strategy that ensures all marketing materials and messages are uniform across different mediums and channels.

Integrated Marketing Communications

A strategic approach that aims to ensure consistency of message and the complementary use of media to reinforce the customer's perception of a brand or product.

Sales Promotions

Short-term incentives designed to encourage the purchase or sale of a product or service.