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How did the beliefs and practices of Sufi Muslims depart from those of orthodox Muslims?
External Issues
Problems or challenges originating outside an organization that can affect its performance and strategic direction.
Customer Perspective
An approach to business that concentrates on understanding and addressing the needs and expectations of customers.
Firm's Characteristics
Specific attributes or qualities that define and differentiate an organization, including its size, scope, resources, capabilities, and culture.
Diversification
The process of a business expanding its operations or investment portfolio across new markets, products, or services to reduce risk.
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