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Select the word or phrase from the Terms section that best matches the definition or example provided in the Definitions section.
Terms
-The mystical dimension of Islam that sought to return to the spirituality of Muhammad's time; central to mainstream Islam for many centuries, roughly from 1100 to 1800; followers renounce the material world, meditate on the words of the Quran, and pursue an interior life, seeking to tame the ego and achieve spiritual union with Allah.
Headline
In an advertisement, large type designed to draw attention.
Puffery
A promotional statement or claim that is subjective, exaggerating the virtues of a product or service, without intending to be taken literally.
Body Copy
The main text portion of an ad.
Print Advertisement
A form of marketing communication used to promote or sell a product, service, or idea through visually appealing messages in magazines, newspapers, posters, or billboards.
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