Membership in a Jati Was Based on a Person's

question 21

Multiple Choice

Membership in a jati was based on a person's

• A) race.
• B) age.
• C) birthplace.
• D) occupation.

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Definitions:

Brand Storytelling

The practice of using narrative techniques to communicate a brand's values, history, and purpose in a compelling way that resonates with its audience.

Co-Creating Meaning

A collaborative process wherein brands and consumers jointly contribute to the development of brand narratives and values, enriching the brand experience.

Signature Story

A unique, compelling narrative that embodies the essence of the brand and connects emotionally with consumers.