Use the Following to Answer Questions

question 3

Multiple Choice

Use the following to answer questions:
Select the word or phrase from the Terms section that best matches the definition or example provided in the Definitions section.
Terms
-Term used to describe half a century of military campaigns, massive killing, and empire building pursued by Chinggis Khan and his successors in Eurasia after 1209.

• A)pastoralism
• B)Modun
• C)Xiongnu
• D)Turks
• E)Almoravid Empire
• F)Temujin/Chinggis Khan
• G)the Mongol world war
• H)Yuan dynasty China
• I)Khubilai Khan
• J)Hulegu
• K)Khutulun
• L)Kipchak Khanate/Golden Horde
• M)Black Death/plague

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Definitions:

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of others.