According to Jung, the Memories and Behavior Patterns Inherited from Past

question 57

Multiple Choice

According to Jung, the memories and behavior patterns inherited from past generations are part of the ________.

• A) persona
• B) personal unconscious
• C) alter-ego
• D) collective unconscious

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Definitions:

Frequency

The average number of times a person in the target audience is exposed to a message or an advertisement.

Complex Ideas

Thoughts or concepts that are composed of multiple elements, requiring significant thought or abstraction to understand.

Brand Extensions

The practice of extending an existing brand name to new product categories or markets to leverage existing brand equity.

CPM

Cost per thousand impressions, a common metric used in advertising to denote the cost of 1,000 advertisement impressions on one webpage.