Which of the Following Is NOT One of the Four

question 104

Multiple Choice

Which of the following is NOT one of the four categories of factors that can influence the effectiveness of attempts to change people's attitudes?

• A) the communicator
• B) the audience
• C) the motive
• D) the message itself

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Definitions:

Aversive Events

Unpleasant or undesirable occurrences that an individual seeks to avoid or escape from.

Positive Reinforcement

A motivational strategy in which a positive stimulus is presented after a desired behavior, increasing the likelihood of future occurrences of that behavior.

Primary Reinforcer

A stimulus that meets a basic need or provides intrinsic satisfaction and therefore naturally encourages certain behaviors without the necessity of learning.

Reward

An incentive or benefit given for completing certain tasks or reaching certain goals, aimed at motivating further action or behavior.