The Concept of Primary Motives Would Explain Our Need for ________

question 61

Multiple Choice

The concept of primary motives would explain our need for ________.

• A) food
• B) Gucci jeans
• C) a water bed
• D) companionship

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Definitions:

Reach

A measure of the extent to which a message, advertisement, or marketing campaign is seen or recognized by the target audience.

Exposure

The degree to which a target audience comes into contact with a message through a specific marketing channel or advertising medium.

Maximizing Message

Enhancing the effectiveness and impact of a communication to ensure maximum comprehension and retention by the target audience.

Minimizing Costs

The process of reducing expenses and outlays to the lowest possible level while maintaining the quality and efficiency of operations.