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Scaffolding involves a higher skilled person helping another lesser skilled person learn a new task. As the lesser skilled person becomes more masterful at the task, the higher skilled person withdraws his or her help as the lesser skilled person improves at the task.
Cookies
Small data files stored on a user's computer by a web browser, used to personalize web experiences and track online behavior for targeted advertising.
Online Buying
The process of purchasing goods or services over the Internet, which allows consumers to buy from a wide range of products without geographical limitations.
Shopping Experience
The overall perception and satisfaction a consumer has when purchasing products or services, influenced by environment, customer service, and convenience.
Empowered Consumers
Consumers who have increased control and influence over their purchasing decisions, often through access to information and alternatives offered by technology.
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