For Every 5 Times That You Go to the Gym

question 162

Multiple Choice

For every 5 times that you go to the gym each week, you reward yourself with a treat. This best illustrates which of the following schedules of reinforcement?

• A) variable interval
• B) variable ratio
• C) fixed ratio
• D) fixed interval

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Definitions:

Integrated Marketing Communications (IMC)

Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact.

Four Ps

A marketing theory that includes Product, Price, Place, and Promotion, considered as the key factors that marketing managers can control, to best meet customer needs in their target market.

Marketing Communication

The use of communication tools and media by companies to inform, persuade, and remind consumers about their products, services, or brand.

Sender

The party in communication who initiates the message to the receiver, conveying information, ideas, or feelings.