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Thorndike's main apparatus in his operant conditioning research was:
Profit Margin Factor
A measure of a company's earnings (or profits) relative to its revenue, showing the percentage of each dollar of sales that results in profit.
Return On Investment
A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of multiple investments.
Income From Operations
The earnings generated from a company's regular core business operations, excluding deductions of interest and taxes.
Residual Income
A measure of net income after accounting for the cost of capital.
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