One Problem with Vicary's Study of Subliminal Perception Is That

question 28

Multiple Choice

One problem with Vicary's study of subliminal perception is that it ________.

• A) demonstrated the validity of the concept of subliminal perception
• B) did not prove that people actually bought more colas and popcorn for several months after seeing the movie
• C) showed that subliminal stimuli had only very small effects on consumer patterns
• D) never happened

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Definitions:

Validity

The extent to which a test or instrument measures what it is supposed to measure.

Internal Consistency

The degree to which items in a psychological test measure the same construct, indicating the reliability of the test.

Achievement Motivation

The driving force behind striving to succeed or meet standards of excellence.

Statistical Analysis

The process of collecting, analyzing, interpreting, and presenting data to uncover underlying patterns and trends.