A Group of Randomly Selected Subjects for a Study That

question 183

Multiple Choice

A group of randomly selected subjects for a study that matches the population on important characteristics such as age and sex is called ________.

• A) volunteer bias
• B) a representative sample
• C) an experimental group
• D) a control group

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Definitions:

Peripheral Route

A method of persuasion that relies on superficial cues or emotional appeal rather than logical argumentation, as outlined in the Elaboration Likelihood Model.

Heuristics

Mental shortcuts, or rules of thumb, that are used for making judgments and decisions.

Sleeper Effect

A delayed increase in the effect of a message that follows a period of discounting or ignoring the message.

Primacy Effect

The phenomenon that the first items presented in a series are more likely to be remembered than items in the middle.