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The founder of behaviorism is
Price
Price is the amount of money charged for a product or service, or the sum of values that consumers exchange for the benefits of having or using the product or service.
Break-even Point
The level of production or sales at which total costs match total revenue, resulting in no profit or loss.
Fixed Cost
Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.
Unit Price
The cost of a single unit of a product, allowing consumers to compare the prices of items sold in different sizes or quantities.
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