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In a common law system, the courts independently develop the rules governing certain areas of the law.
Brand Loyalty
Brand loyalty is the tendency of consumers to continuously purchase the same brand's products or services over competitors due to favorable experiences or perceptions.
Consistent Purchase
The behavior of consumers repeatedly buying the same brand or product over time.
Learned Predisposition
An acquired tendency or inclination towards certain behaviors, choices, or attitudes as a result of past experiences or influences.
Attitude
A mental inclination shown through the assessment of a specific entity with a level of preference or aversion.
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