A Useful Business Tool Delivered Via the Web to Help

question 31

Multiple Choice

A useful business tool delivered via the web to help users collaborate more easily is called ____.

• A) SkyDrive
• B) SharePoint
• C) Access
• D) OLE

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Definitions:

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as usage rate, purchase patterns, or brand loyalty.

Geographic Segmenting

The practice of dividing a market into distinct groups based on geographical regions, such as countries, states, or cities.

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, and education, to enable targeted marketing.

Market Segmentation

The practice of dividing a target market into smaller, more defined categories based on characteristics like demographics, needs, priorities, and common interests.