Examlex
Contracts between a franchi?see and its customers define the franchise relationship.
Endowment Effect
The finding that items gain in value to the person who owns them.
Self-Enhancement Motive
The inherent desire to improve one’s self-image and to present oneself in a positive light to others.
Self-Enhancement Motive
The drive to maintain or improve one’s self-view or self-esteem, often by focusing on positive feedback and downplaying negatives.
Appraisal Motive
The desire to learn the truth about oneself, including one's traits, abilities, and feelings.
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