Lew, a Member of a Protected Class, Applies for a Job

question 28

Multiple Choice

Lew, a member of a protected class, applies for a job with Mit-E Construction Company, but fails Mit-E's employment test and is not hired. Lew believes that the test has an unintentionally discriminatory effect. If so, this is

• A) desperate-measure discrimination.
• B) disparate-impact discrimination.
• C) disparate-treatment discrimination.
• D) not discrimination.

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Definitions:

Organic Search

A method of entering one or several search terms as a single string of text into a search engine to generate a list of results that are ranked according to relevancy without the influence of paid advertising.

Social Media Marketing

The use of social media platforms to connect with an audience to build a brand, increase sales, and drive website traffic.

B₂C Respondents

Individuals or consumers who respond or interact with business-to-consumer surveys, studies, or marketing campaigns.

Brand Transparency

The practice of openly sharing all aspects of the company's operations, values, and ethics with consumers, fostering trust and credibility.