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Joy and Kris enter into a contract for Kris to lay sod in Joy's yard for which she agrees to pay Kris.When Kris's schedule conflicts,she contacts Leza,to whom Kris "assigns all rights under the contract." Kris is
Elaboration Likelihood Model
A theory explaining how people are persuaded, distinguishing between two main routes to persuasion: central and peripheral.
Psychological Reactance Theory
A theory suggesting that individuals are motivated to restore their freedom when they experience restrictions or threats to their perceived choices.
Attitude Inoculation
A psychological technique that strengthens a person's resistance to persuasion by exposing them to weak arguments against their viewpoints.
Regulatory Focus
A psychological theory that distinguishes between self-regulation strategies that aim at the pursuit of ideals (promotion focus) and responsibilities (prevention focus).
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