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Business ethics is consistent only with short-run profit maximization.
Interdependency
A mutual reliance between two or more entities where each depends on the others for success, resources, or support.
Strategic Planning
The process of defining an organization's strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Marketing Structure
The framework within which marketing activities and functions are organized, including the distribution channels, market segmentation, and strategies used to reach target customers.
Centralized Marketing Structure
An organizational approach where marketing decision-making and processes are managed from a single, central point within the company.
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