In Order to Put a Marketing Concept into Practice, You

question 138

Multiple Choice

In order to put a marketing concept into practice, you need a _____ for performing two tasks, including selecting a target market.

• A) marketing scheme
• B) marketing plan
• C) marketing strategy
• D) marketing mix

---

Definitions:

Option Contract

A financial derivative that provides the buyer the right, but not the obligation, to buy (call) or sell (put) an underlying asset at a predetermined price within a specific time period.

Hedge Risk

The strategy of minimizing potential financial losses or gains by using financial instruments or other measures.

Option Contract

A financial instrument allowing the owner the choice, but not the requirement, to purchase or sell a certain asset at an agreed price during a designated period.

Speculate

The action of investing in financial assets with high risk in the hope of achieving high returns.