Using _____ Segmentation,Pierre Trudeau Has Divided His Market According to a Variable

question 152

Multiple Choice

Using _____ segmentation,Pierre Trudeau has divided his market according to a variable called usage rate.

• A)behavioral
• B)demographic
• C)geographic
• D)psychographic

---

Definitions:

Enantiomers

Molecules that are mirror images of each other and are non-superimposable.

Asymmetric Carbon Atoms

Atoms of carbon in a molecule that are bonded to four different groups, leading to chirality or optical activity.

Meso Compound

A type of stereoisomer with multiple chiral centers that is superimposable on its mirror image, making it achiral.

Chi-Squared Test

A statistical test used to determine the significance of the observed differences between categorical datasets and expected outcomes.