When You Make Your First Purchase on Amazon

question 68

Multiple Choice

When you make your first purchase on Amazon.com,you've enlisted a lifelong acquisitions advisor-someone who will constantly suggest other things that you might like to buy.Amazon.com is applying the concept of _____.

• A)consumer management
• B)goodwill management
• C)customer-relationship management
• D)interruption marketing

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Definitions:

Contingency Planning

Planning that identifies alternative courses of action to take when things go wrong.

Trigger Points

Specific conditions or events that initiate a particular action, reaction, or series of events.

Contingency Planning

The process of preparing for unexpected events by developing strategies to minimize impacts and continue operations.

Early Identification

The process of recognizing potential issues, opportunities, or conditions at an initial stage to allow for timely intervention.