Roger Levin Owns and Manages Forever Yours Jewelers in a Midwestern

question 29

Multiple Choice

Roger Levin owns and manages Forever Yours Jewelers in a Midwestern city. Sales clerks are especially trained in meeting customer needs, and the Levin family itself is committed to promoting the image of the store and its products and services. Levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner’s choice. Founded by Levin’s grandfather, the family owned business has been around for 65 years and enjoys an enviable reputation in the community. Recently, an article appeared in the local newspaper revealing Levin’s
-As a form of promotion,the newspaper article is best characterized as _____.

• A)public relations/publicity
• B)community outreach
• C)personal selling
• D)advertising

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Definitions:

Treatment Results

The outcomes or effects observed following the implementation of a therapeutic intervention or medical treatment.

Relaxation Training

Techniques or exercises designed to reduce stress and physiological arousal, often used in therapeutic settings to help individuals manage anxiety.

Cognitive Therapy

A type of psychotherapy that aims to change negative patterns of thinking, thus altering unwanted behavior and emotions.

Generalized Anxiety

A psychological condition marked by excessive, persistent, and unrealistic worry about everyday things, which is disproportionate to the actual source of worry.