_____ Is Not One of the Steps in the Consumer

question 82

Multiple Choice

_____ is not one of the steps in the consumer buying process.

• A)Need recognition
• B)Evaluation
• C)Postpurchase evaluation
• D)Postpurchase recrimination

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Definitions:

Milk Shakes

A cold beverage made from milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, or chocolate syrup.

Marginal Utility

The change in satisfaction or utility an individual gains from consuming an additional unit of a good or service.

Consumer Surplus

The gap between what consumers are ready to pay for a product or service and the actual amount they spend.

Marginal Utility

The additional satisfaction or utility that a person receives from consuming one more unit of a good or service.