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Chic Clothing Inc. has expanded to six locations in four different countries. Having seized the opportunity to make this move two years ago, top managers are now very glad they did (as are shareholders). Business is booming in both the U.S. and foreign markets. Current plans call for opening four new stores every year—two in the United States and two in Europe—for each of the next ten years. Chic’s managers are well aware that they’ll have to put a great deal of effort into learning new languages, traditions, customs, exchange rates, religions, and political practices.
-Understanding that,in some countries,people's personal and business lives overlap more than they do in the United States will help Chic managers deal with counterparts in high-context cultures.
Weakens
To diminish in strength, effectiveness, or power.
Primary Reinforcement
A stimulus that satisfies a basic biological need and inherently reinforces a behavior, such as food for hunger.
Continuous Reinforcement
A schedule of reinforcement in which every correct response is reinforced, leading to rapid learning but also rapid extinction of the behavior once reinforcement ceases.
Secondary Reinforcement
A process wherein a stimulus reinforces a behavior because it is associated with a primary reinforcer (e.g., praise that becomes rewarding because it is linked to receiving a physical reward).
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