Yokahama Sports Equipment Ltd

question 64

True/False

Yokahama Sports Equipment Ltd. is a successful manufacturer and distributor of sports equipment in the Far East, Australia, and Europe. Top management sees attractive opportunities in the U.S. market because of the stable economy and government. In addition, of course, Americans have disposable income to spend and are willing to buy imported goods. Yokahama executives realize, however, that entering the U.S. market can be difficult and that they’ll need a well-planned strategy.
-If Yokahama tried to get a foot in the door of some foreign markets by pricing certain products lower than it would for its own domestic market,importing nations would see the tactic as an unfair trade practice.

---

Definitions:

Entrepreneurial Culture

An organizational environment that encourages and supports innovation, risk-taking, and the pursuit of new business opportunities.

Market Culture

A type of organizational culture that prioritizes competitiveness, achievement of measurable goals, and success in the marketplace.

Rites Of Passage

Ceremonies or rituals marking important transitional periods in a person's life, symbolizing the move from one status to another.

Rites Of Degradation

Ceremonial practices intended to publicly disgrace or demean an individual, stripping away their status or prestige within a social or organizational context.