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Soup, Salad, & Sandwich Is a Regional Chain of Restaurants

question 77

Multiple Choice

Soup, Salad, & Sandwich is a regional chain of restaurants in the northeast that provides dine-in, carry-out, and catering services. Owners Jesse and Mataya Peña currently operate six locations and are in the process of opening a new restaurant in another state. Their operation is quite successful and appeals to health-conscious consumers, busy moms, and executives in a hurry. Staying open longer hours, enlarging the menu, and expanding the scope of the business are among the many goals set by the Peñas. They want to follow a traditional business model in reaching their goals.
-As part of their business plan,the Peñas identify their customers' needs,design products and services to meet those needs,and manage customer relationships.In this respect,they're engaged in _____.

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