What Are the Five Steps in the Motivated Sequence

question 26

Multiple Choice

What are the five steps in the motivated sequence?

• A) perception, attention, motivation, visualization, negotiation
• B) selection, identification, deliberation, action, conclusion
• C) attention, need, satisfaction, visualization, action
• D) definition, need, perception, realization, satisfaction

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Definitions:

Brand Equity

The value that a brand adds to a product or service, including the consumer's perception, experiences, and loyalty.

Trademark Office

A government office responsible for registering and protecting trademarks to ensure exclusive rights for brands and businesses.

Trademark Registry

An official database that contains registered trademarks and service marks, providing legal protection and ensuring the uniqueness of the mark.

Brand Equity

The value and strength of a brand in the marketplace, often reflected in consumer recognition, preference, and loyalty.