An Ongoing Benchmarking Survey of Customer Satisfaction Is _____

question 75

Multiple Choice

An ongoing benchmarking survey of customer satisfaction is _____.

• A)the PricewaterhouseCoopers index
• B)the McKinsey service quality index
• C)the American Customer Satisfaction Index
• D)SERVQUAL

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Definitions:

Variable

Any characteristic, number, or quantity that can be measured or counted and which can vary across subjects in a study.

Confidence Interval

A range of numerical values, calculated from analysis of sample data, which is likely poised to include an unidentified population parameter.

Confidence Interval

A statistical range, derived from sample data, that is likely to contain the true population parameter with a specified level of confidence.

Sample Size

The number of observations or data points collected in a sample.