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A Firm Benchmarking Its Customer Satisfaction on the Basis of Secondary

question 40

Multiple Choice

A firm benchmarking its customer satisfaction on the basis of secondary data should use _____.


Definitions:

Entry Barriers

Factors or conditions in the marketplace that make it difficult for new competitors to enter a market or industry.

Competitors

Other businesses or individuals who offer similar goods or services, competing for the same customers or market share.

Market

A venue or environment where buyers and sellers interact to trade goods, services, or information, often setting prices through supply and demand.

Supplier Power

An assessment of how much power a supplier has over the prices and terms of supply, affecting the buying company's costs and strategies.

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