The Steps a Consumer Goes Through When Reacting to Promotion

question 99

Multiple Choice

The steps a consumer goes through when reacting to promotion are called _____.

• A)information search
• B)Herzberg's theory of motivation
• C)the hierarchy of effects
• D)the consumer's decision process

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Definitions:

Short-Term Goal

An objective set to be achieved in the near future, often serving as a step towards a longer-term goal.

Data Scientist

A professional who uses statistical, mathematical, and computational methods to analyze and interpret large data sets.

Data Analytics

The science of analyzing raw data to make conclusions about that information, utilizing various techniques and tools.

Programming

The process of designing, writing, and testing computer programs or applications.