Intensive Media Coverage Is _____ Reach with _____ Frequency

question 40

Multiple Choice

Intensive media coverage is _____ reach with _____ frequency.

• A)low;low
• B)low;high
• C)high;low
• D)high;high

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Definitions:

Bad News Messages

Communications that convey unfavorable or negative information to the recipient, often requiring careful wording to maintain goodwill.

Whistle-Blowing

Efforts by employees to report concerns about unethical or illegal behavior.

Illegal Behavior

Actions or activities that violate laws or regulations.

Ethical Behavior

Acting in ways consistent with what society and individuals typically think are good values, involving honesty, fairness, and integrity.