A Difficulty Associated with the Use of Advertising by an Independent

question 44

Multiple Choice

A difficulty associated with the use of advertising by an independent or a chain with few units is the _____.

• A)high total costs
• B)long lead time
• C)high waste in geographic coverage
• D)low opportunity for computerization

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Definitions:

Guarantee

A formal promise or assurance, typically in writing, that certain conditions will be fulfilled or that a product will meet a specified level of quality.

Indemnity

A contractual obligation of one party to compensate the loss incurred by another party.

Contract Law

The body of law that regulates legally binding agreements between parties.

Income-Splitting

A tax strategy used by families or partnerships to divide income amongst members to lower the overall tax liability by utilizing lower tax brackets.