Institutional Advertising Does Not Emphasize Product Sales

question 31

True/False

Institutional advertising does not emphasize product sales.

---

Definitions:

Watson and Colleagues

This term likely refers to the team of researchers and psychologists associated with John B. Watson, the founder of behaviorism.

EFT

Emotional Freedom Techniques; a form of counseling intervention that draws on various theories of alternative medicine including acupuncture, neurolinguistic programming, energy medicine, and Thought Field Therapy.

CBT

Cognitive Behavioral Therapy; a psychotherapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through goal-oriented procedures.

Attachment Bond

A deep and enduring emotional connection that an infant forms with a caregiver, influencing their social, emotional, and cognitive development.